Organisations all around the world are being challenged to improve governance, transparency, and contribute more substantially to the societies of which they are part. Most organisations of any stature have given attention to all three elements of the Triple Bottom Line (Financial, Social and Environmental) but until relatively recently most only paid serious attention to the financial sustainability of the business.
Building the Brand from within
Branding your organisation isn't simply a matter of harnessing a million Rand advertising budget - anyone can do that. Rather, it's a matter of corporate reputation, in which every positive action that the company and its people make establishes trust, credibility and support among its customers and clients. Those people talk to their friends, who in turn talk to their friends – and all of a sudden, word-of-mouth has created your organisation’s brand, without you spending a cent.
Governance is about separating the ownership and management of stakeholder and shareholder interests.
Sound governance will be achieved when assurance is provided to stakeholders and shareholders by the custodians of such interest, that their abilities (resources, time and efforts) will be applied in such a manner that objectives are achieved effectively, efficiently and within an agreed ethical environment. This also needs to be done with due consideration of the social, economic and environmental implications that may also be relevant.
Sirocco Sustainable Solutions is integrally involved with The Governance Network to assist organisations understand and implement good governance practices.
What you can do
Climate change is arguably the most important challenge of the 21st Century and no place or person on earth is immune.
Achieving sustainability for the planet - the only home we know - will need the wholehearted and concerted commitment of everyone, from governments in large cities to individuals in the most rural of places.
There is much talk about the Triple Bottom Line for businesses and organisations around the world. However the principles involved apply to all of us. In simple terms the Triple Bottom Line requires organisations to be honest, to work hard, and to produce a good result, to care for the environment and to care for the society of which they are part. If we all applied these same principles to the way we live our lives there is little doubt that the world would be a better place and would not be as at risk as it is now.
Here are some ideas for all of us that will help make our planet healthier:
• Make the climate a top priority.
• Measure your environmental footprint to establish your base line.
• Measure your ecofootprint, set some targets to reduce this.
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Flight at Dawn
is about two journeys: A physical journey into a wildlife reserve; and a spiritual and intellectual journey of the mind as Tony and his two boys explore the landscapes and the species that occupy them. The book discusses the lessons that can be learned from both the experiences they have on their journey and from the creatures they encounter. Tony also shares commentary on topical issues and on some of the vexing challenges and paradoxes of the working environment.
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After the Rain
is a uniquely African leadership book that takes the lessons learned from our abundant and diverse wildlife, and recasts them into practical ideas for implementation by anyone, anywhere.
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